Sergio López
A redesign of Sfera’s size guide and the design of a new size finder feature based on user research insights
Redesign of Sfera’s Size Guide to Decrease Return Rate
Research provided
Research results were provided with insights on the main pain points of the current size selection experience in Sfera’s website.
UI design
Based on research conclusions, we sketched and designed the new size guide and a new size selection feature.
GUÍA DE TALLAS
ENCUENTRA TU TALLA
Elige esta Talla
Volver
BORRAR DATOS
Tu talla recomendada es:
L
S
M
Ligeramente Holgado
Tu talla ideal
Ajuste Perfecto
Ajuste Perfecto
ENCUENTRA TU TALLA
GUÍA DE TALLAS
Calcula tu resultado
BORRAR DATOS
Volver
Hombros
Cintura
Caderas
Longitud de piernas
Describe tu silueta
Calculamos tu talla perfecta basándonos en tus medidas
ENCUENTRA TU TALLA
GUÍA DE TALLAS
Selecciona tu silueta
BORRAR DATOS
Introduce tus datos
Altura
Peso
Talla de sujetador
Edad
Copa
Contorno
ES
cm
kg
in
lbs
e.g. 68
e.g. 172
Competitive analysis
During the research phase, we did a benchmarking analysis in order to learn about how some of Sfera’s main competitors solved the problem of size selection
Resulting redesign
Main goal
Sfera discovered that 50% of returns were due to a wrong size selection. The main goal was to improve the size selection experience in order to lower the product return rate.
Project challenges
One of the main challenges of the project was to create a size selection feature with the minimum steps possible while offering accurate results.
Solution
A redesign of the current size guide and the design of a new size finder feature to aid users in the process of size selection.
My role
I took part in all steps of the process, including user research, interaction design, UI design, prototyping and user testing.
Prototyping and user testing
After creating a prototype and testing it with users, we obtained valuable insights that can be used for prototype iterations.
