Redesign of Sfera’s Size Guide to Decrease Return Rate
A redesign of Sfera's size guide and the design of a new size finder feature based on user research insights.
Main goal
Sfera discovered that 50% of returns were due to a wrong size selection. The main goal was to improve the size selection experience in order to lower the product return rate.
Project challenges
One of the main challenges of the project was to create a size selection feature with the minimum steps possible while offering accurate results.
Solution
A redesign of the current size guide and the design of a new size finder feature to aid users in the process of size selection.
My role
I took part in all steps of the process, including user research, interaction design,
UI design, prototyping and user testing.
Main goal
Sfera discovered that 50% of returns were due to a wrong size selection. The main goal was to improve the size selection experience in order to lower the product return rate.
Project challenges
One of the main challenges of the project was to create a size selection feature with the minimum steps possible while offering accurate results.
Solution
A redesign of the current size guide and the design of a new size finder feature to aid users in the process of size selection.
My role
I took part in all steps of the process, including user research, interaction design,
UI design, prototyping and user testing.
Redesign process
Research provided
Research results were provided with insights on the main pain points of the current size selection experience in Sfera’s website.
Research provided
Research results were provided with insights on the main pain points of the current size selection experience in Sfera’s website.
Competitive analysis
During the research phase, we did a benchmarking analysis in order to learn about how some of Sfera’s main competitors solved the problem of size selection
UI design
Based on research conclusions, we sketched and designed the new size guide and a new size selection feature.
Prototyping and user testing
After creating a prototype and testing it with users, we obtained valuable insights that can be used for prototype iterations.
Competitive analysis
During the research phase, we did a benchmarking analysis in order to learn about how some of Sfera’s main competitors solved the problem of size selection
Resulting redesign
UI design
Based on research conclusions, we sketched and designed the new size guide and a new size selection feature.
Prototyping and user testing
After creating a prototype and testing it with users, we obtained valuable insights that can be used for prototype iterations.
Resulting redesign
Resulting redesign